铁路工程技术与经济

建筑市场竞争日趋激烈,投标中标的难度也相应增大。为编制高质量的投标书,确定科学合理的投标报价,提高投标项目的中标率和中标质量,此文系统地阐述了投标报价的程序及投标各阶段应重点做好的工作,扼要介绍了标价的组成及编制方法,重点介绍了投标报价的决策、策略与技巧。为经营人员系统了解和掌握投标报价的决策、策略与技巧提供了思路。

Construction market competition is getting more and more acute,and the difficulty in winning the bid has become greater.In order to prepare a top quality bid, determine the bid price scientifically and reasonably and improve the rate and quality of bid winning,this article makes a systematic description of the process of quotation giving and the priority work to be successfully done in all phases of bid submission.It mainly gives an introduction to the formation and making method of bid price,with emphasis placed on tactics,decision and skills of the offer making,which provides a concept of tactics,decision and skills to be systematically grasped by and known to marketing staff.